Branding perspectives by Jaimini Upadhyay, Founder & Creative Director.
BRANDING / 12 September 2026
Jaimini reflects on a decade of branding work in India, the UAE and Europe, exploring how cultural context changes design decisions while a brand’s core purpose remains consistent.
READ ORIGINAL ARTICLEBRANDING / 3 September 2026
A case-study reflection on designing the identity of a Strasbourg bicycle business, connecting city exploration, freedom and a coherent brand experience.
READ ORIGINAL ARTICLEBRANDING / 31 August 2026
A discussion of how AI, community and changing customer expectations influence the future of brand strategy and creative execution.
READ ORIGINAL ARTICLEBRANDING / 26 August 2026
Why a considered brand identity can create lasting business value, and why judging branding only as an expense can miss its wider contribution.
READ ORIGINAL ARTICLEBRANDING / 14 August 2026
An argument for clearer design and stronger visual communication in industrial and technical markets, alongside product specifications and commercial information.
READ ORIGINAL ARTICLEBRANDING / 10 August 2026
How copper manufacturers can distinguish themselves through identity, communication and trust while continuing to compete on product quality and specifications.
READ ORIGINAL ARTICLEBRANDING / 28 July 2026
A look at why weak positioning and unclear identity can undermine advertising, and why increasing campaign spend may not solve the underlying issue.
READ ORIGINAL ARTICLEBRANDING / 24 July 2026
Why branding extends beyond a visual mark to include every interaction, expectation and customer experience associated with a business.
READ ORIGINAL ARTICLEBRANDING / 14 July 2026
An exploration of packaging as a practical brand touchpoint that communicates value and shapes customer choices at the moment of purchase.
READ ORIGINAL ARTICLEBRANDING / 11 July 2026
Lessons from luxury, sustainable, industrial and digital branding on developing an identity that customers recognise and remember.
READ ORIGINAL ARTICLEBRANDING / 1 July 2026
A reflection on three years of work in the UAE, including the market’s pace, diverse audiences and expectations around brand identity.
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